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TV ads in Kaliningrad, November 2015

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Comexp and its analytical service TV-Monitoring.Pro are beginning to publish TV ad monitoring results for various Russian regions.

November: leaders of the month for TV ads in Moscow

08.12.2015
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Comexp and its analytical service TV-Monitoring.Pro presented the results of a TV ad survey conducted in Moscow in November, 2015.

Comexp and ASTEL held a seminar on complete TV ad monitoring in Kazakhstan

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On July 8-9, Comexp and its partner ASTEL held a seminar in Almaty to launch TV-Monitoring.Pro, a new tool for complete TV ad monitoring for advertisers and advertising agencies of Kazakhstan.

Comexp is launching complete monitoring of TV ads in Russia

30.06.2015
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Comexp launched a project of complete monitoring of federal, regional and local TV ads in over 150 cities of Russia.

Complete TV ad tracking in Kazakhstan

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Comexp in cooperation with its partner ASTEL launched a project of complete monitoring of all TV ads using its monitoring tool TV-Monitoring.Pro.

Media auditing: zoom on your ads

17.03.2015
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Media auditing is becoming an industry standard in foreign advertising markets. Yet in Russia it is only used by large advertisers. Is it a privilege for the few or a marketing need for everyone? Let’s take a closer look at the global practices of media auditing and glimpses of media auditing in Russia.

TV monitoring in Kazakhstan: what’s the point of alternative data sources?

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We are launching a regular section called “Monitoring in Kazakhstan” to highlight key activities and events in this area.

GRP pitfalls

19.02.2015
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GRP, the “currency” of TV advertising market, is an inseparable part of any blog on TV monitoring. We are not going to dwell on calculation techniques since there are hardly and advertisers or agencies unfamiliar with the subject. Instead, we will focus on things, which may not be obvious, but will have dramatic influence on […]