According to the survey conducted by Comexp and its analytical service TV-Monitoring.Pro, advertisers believe their regional ads to be rather effective. However, they have difficulty with planning due to non-transparent sales chains and unclear efficiency metrics.Read more
Regional TV ads estimated by advertisers
Comexp performed checks to estimate lost ad time.
Comexp and its analytical service TV-Monitoring.Pro estimated potential losses of advertisers due to violations of the media plans and lost airings of regional ads in 2014.Read more
Regional TV ads: every second airing comes with violation of the media plan
Comexp and its analytical service TV-Monitoring.Pro presented the results of a wide-scale survey of regional ads on the leading TV channels in Russia. According to the survey, 48% of the ads are broadcast with violations.Read more
Comexp and ASTEL held a seminar on TV ad monitoring in Kazakhstan
On April 1-2, Comexp and its partner ASTEL held a seminar called “New TV and ad monitoring opportunities in Kazakhstan” for advertisers, TV channels and advertising agencies.Read more
In-house TV ad tracking: control points
To continue on media auditing, let’s talk about simple and economical tools of TV ad monitoring and see how each advertiser can get the best of them.Read more
Client Case Study: how to spend $75 on monitoring and get $4,500 worth of advertising as a bonus
A practical example of how an advertiser can ensure fulfillment of its media plan and get a 60x return on its monitoring costs.Read more
Want to save up to 20% and get the best of your advertising budget? Read the new blog on TV and ad monitoring!
Information and analytical centre of Comexp is launching a new blog devoted to TV monitoring in Russia and Kazakhstan. It will be focused on placement and control of TV ads, audience and GRP metrics, broadcast quality, copyright protection and other controversial aspects of TV broadcasting.Read more