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GRP pitfalls

19.02.2015
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GRP, the “currency” of TV advertising market, is an inseparable part of any blog on TV monitoring. We are not going to dwell on calculation techniques since there are hardly and advertisers or agencies unfamiliar with the subject. Instead, we will focus on things, which may not be obvious, but will have dramatic influence on […]

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Information and analytical centre of Comexp is launching a new blog devoted to TV monitoring in Russia and Kazakhstan. It will be focused on placement and control of TV ads, audience and GRP metrics, broadcast quality, copyright protection and other controversial aspects of TV broadcasting.