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TV ads in Kaliningrad, November 2015

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Comexp and its analytical service TV-Monitoring.Pro are beginning to publish TV ad monitoring results for various Russian regions.

November: leaders of the month for TV ads in Moscow

08.12.2015
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Comexp and its analytical service TV-Monitoring.Pro presented the results of a TV ad survey conducted in Moscow in November, 2015.

Comexp and ASTEL held a seminar on complete TV ad monitoring in Kazakhstan

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On July 8-9, Comexp and its partner ASTEL held a seminar in Almaty to launch TV-Monitoring.Pro, a new tool for complete TV ad monitoring for advertisers and advertising agencies of Kazakhstan.

Comexp is launching complete monitoring of TV ads in Russia

30.06.2015
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Comexp launched a project of complete monitoring of federal, regional and local TV ads in over 150 cities of Russia.

Complete TV ad tracking in Kazakhstan

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Comexp in cooperation with its partner ASTEL launched a project of complete monitoring of all TV ads using its monitoring tool TV-Monitoring.Pro.

Regional TV ads estimated by advertisers

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According to the survey conducted by Comexp  and its analytical service TV-Monitoring.Pro, advertisers believe their regional ads to be rather effective. However, they have difficulty with planning due to non-transparent sales chains and unclear efficiency metrics.

Comexp performed checks to estimate lost ad time.

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Comexp and its analytical service TV-Monitoring.Pro estimated potential losses of advertisers due to violations of the media plans and lost airings of regional ads in 2014.

Regional TV ads: every second airing comes with violation of the media plan

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Comexp and its analytical service TV-Monitoring.Pro presented the results of a wide-scale survey of regional ads on the leading TV channels in Russia. According to the survey, 48% of the ads are broadcast with violations.

In-house TV ad tracking: control points

TV auditing

To continue on media auditing, let’s talk about simple and economical tools of TV ad monitoring and see how each advertiser can get the best of them.

Media auditing: zoom on your ads

17.03.2015
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Media auditing is becoming an industry standard in foreign advertising markets. Yet in Russia it is only used by large advertisers. Is it a privilege for the few or a marketing need for everyone? Let’s take a closer look at the global practices of media auditing and glimpses of media auditing in Russia.