On April 1-2, Comexp and its partner ASTEL held a seminar called “New TV and ad monitoring opportunities in Kazakhstan” for advertisers, TV channels and advertising agencies.Read more
In-house TV ad tracking: control points
To continue on media auditing, let’s talk about simple and economical tools of TV ad monitoring and see how each advertiser can get the best of them.Read more
Media auditing: zoom on your ads
Media auditing is becoming an industry standard in foreign advertising markets. Yet in Russia it is only used by large advertisers. Is it a privilege for the few or a marketing need for everyone? Let’s take a closer look at the global practices of media auditing and glimpses of media auditing in Russia.Read more
TV monitoring in Kazakhstan: what’s the point of alternative data sources?
We are launching a regular section called “Monitoring in Kazakhstan” to highlight key activities and events in this area.Read more
Client Case Study: how to spend $75 on monitoring and get $4,500 worth of advertising as a bonus
A practical example of how an advertiser can ensure fulfillment of its media plan and get a 60x return on its monitoring costs.Read more
GRP, the “currency” of TV advertising market, is an inseparable part of any blog on TV monitoring. We are not going to dwell on calculation techniques since there are hardly and advertisers or agencies unfamiliar with the subject. Instead, we will focus on things, which may not be obvious, but will have dramatic influence on […]Read more
Want to save up to 20% and get the best of your advertising budget? Read the new blog on TV and ad monitoring!
Information and analytical centre of Comexp is launching a new blog devoted to TV monitoring in Russia and Kazakhstan. It will be focused on placement and control of TV ads, audience and GRP metrics, broadcast quality, copyright protection and other controversial aspects of TV broadcasting.Read more