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New reports about Kaluga tv-advertising

28.12.2015
топ15 товкат калуга

Comexp TV and Monitoring.Pro published the results of TV advertising monitoring in the city of Izhevsk for the period of november.

Happy New Year!

23.12.2015
С_Новым_Годом от Comexp

Comexp and TV-Monitoring.Pro would like to congratulate everyone on the New Year and Christmas!

TV ads in Kaliningrad, November 2015

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Comexp and its analytical service TV-Monitoring.Pro are beginning to publish TV ad monitoring results for various Russian regions.

November: leaders of the month for TV ads in Moscow

08.12.2015
Операторы по ТК МСК нояб15

Comexp and its analytical service TV-Monitoring.Pro presented the results of a TV ad survey conducted in Moscow in November, 2015.

Comexp and ASTEL held a seminar on complete TV ad monitoring in Kazakhstan

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On July 8-9, Comexp and its partner ASTEL held a seminar in Almaty to launch TV-Monitoring.Pro, a new tool for complete TV ad monitoring for advertisers and advertising agencies of Kazakhstan.

Comexp is launching complete monitoring of TV ads in Russia

30.06.2015
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Comexp launched a project of complete monitoring of federal, regional and local TV ads in over 150 cities of Russia.

Complete TV ad tracking in Kazakhstan

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Comexp in cooperation with its partner ASTEL launched a project of complete monitoring of all TV ads using its monitoring tool TV-Monitoring.Pro.

Regional TV ads estimated by advertisers

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According to the survey conducted by Comexp  and its analytical service TV-Monitoring.Pro, advertisers believe their regional ads to be rather effective. However, they have difficulty with planning due to non-transparent sales chains and unclear efficiency metrics.

Comexp performed checks to estimate lost ad time.

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Comexp and its analytical service TV-Monitoring.Pro estimated potential losses of advertisers due to violations of the media plans and lost airings of regional ads in 2014.

Regional TV ads: every second airing comes with violation of the media plan

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Comexp and its analytical service TV-Monitoring.Pro presented the results of a wide-scale survey of regional ads on the leading TV channels in Russia. According to the survey, 48% of the ads are broadcast with violations.